Who I am?

I am an independent consultant and advisor. Tourism has been my conscious choice for over 26 years. I was the first foreigner to hold the position of Director of the Croatian National Tourist Board office in Poland. I’ve collaborated with Poland’s leading media outlets, tour operators, industry associations, and the national airline, LOT Polish Airlines. I served as the CEO of a travel agency in Croatia and co-founded the international travel company Urban Adventures (Intrepid Travel) in Split. I’ve worked as a tour leader and city guide (and still hold valid licenses).

It’s no secret that Croatia is significant to me—I know it inside and out. I like people; they’ve fascinated me for years. I took my first summer job at the age of 14. I don’t like standing still—I need growth. I value practice over theory. I create. I co-create. I think outside the box. I work with ant-like persistence and attention to detail. Life has taught me humility. I actively engage with the world. I listen. And I love asking: why?

My higher education and job experience:

I am a master of management from Jagiellonian University and a PhD in international relations from University of Warsaw. Moreover I have postgraduate diplomas from London School of Public Relations and Cracow University of Economics, as well as Jagiellonian University.

More about my professional path, you can find on LinkedIn.

What I do?

I co-create Travel Wave Media. I have been part of projects such as the Tourism Promotion Forum by Wasza Turystyka and the Women Leaders in Tourism Academy. In 2022, I was ranked 23rd among the 100 Most Influential People in Polish Tourism.

I conduct training on tourism products, storytelling in tourism, and promoting destinations. I also create communication strategies for the tourism sector. I work in PR and marketing for the travel industry. I help advance destinations, develop tourism products and create communication strategies for tourism. I am an independent consultant and advisor.

The Gray Lab is a boutique, full-service consulting company for the travel and tourism industry based in the capital of Poland, Warsaw.

What are the benefits of cooperation? Individual approaches, resourceful solutions and proactive planning, implementation and finalization of projects as expected. I believe communication and trust are essential to cooperation. 

What does the client get? Well done job, good energy, fresh perspective, knowledge and experience.